Saturday Mar 05, 2022
Advertising Experiments x Marketing Analytics, with Daniel Lederman
In this exciting and scientific episode, I sat down with Daniel Lederman, Senior Performance Analytics Lead at Roku. We discuss the strengths and weaknesses of incremental measurement of advertising, ghost ads, different methods of marketing experimentation, multi-touch attribution & media mix modeling, and more.
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Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.
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