Analytics x Marketing, with Sarah Harenberg

In this episode I sat down with Sarah Harenberg, Digital Marketing Analytics Manager at Hopin. We discuss how to build a time series forecast, how COVID-19 affected data collection and the data landscape,  fighting for the correct attribution of business functions, data privacy regulations, MQL quality assurance, and more.

Buy my book 'HIRED' here!

Join the discussion below! 

Twitter          |          LinkedIn

 

Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com

 

Click Here for Transcribed Episodes of Marketing x Analytics

 

All view are our own.

• Likes
• Download256
• Share