Consumer Behavior x Marketing, with Dr. Soňa Kľučárová

In this episode I sat down with Dr. Soňa Kľučárová, Assistant Professor of Marketing at University of Nebraska at Omaha. We discuss the consumer behavior research Soňa has done including on luxury product consumption, status-based consumption, impacts on charitable behavior, and more. 

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Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com

 

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