International Marketing Analytics, with Jieun Kang | Sponsored by Adverity

In this episode I sat down with Jieun Kang, a Marketing Scientist at AT&T, and an Author. Click here to buy her latest book, Big Data Analytics for Creative Marketers. We discuss Jieun's journey from Korea to the U.S., her experience in the marketing analytics industry, the value of analytics to a business, reasons to go into marketing and analytics, the role of higher education in a marketing analytics career, and more. 

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

 

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Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com

 

Click Here for Transcribed Episodes of Marketing x Analytics

 

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