Leadership x Performance Marketing, with Scott C. Konopasek | Sponsored by Adverity

In this episode I sat down with Scott C. Konopasek, CEO of Mint Measure. We discuss entrepreneurship and leaving a traditional job, finding a cofounder, how to improve performance in marketing with targeting and creative, balancing investment in sales, marketing, finance, and other roles at a startup, how culture is influenced in an organization, work-from-home versus hybrid work culture, and more.

This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.

 

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Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com

 

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