Marketing x Analytics in Europe, with Martina Matei

In this episode I sat down with Martina Matei, Marketing Analytics Manager at IBM. We discuss her experience working as a marketing analytics manager in Bucharest, ad copy localization, leadership lessons, navigating the attribution battle between marketing and sales, various analytics tools, VR/AR marketing applications, and more. 

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Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com

 

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