Marketing x Incrementality, with Max Green

Alex Sofronas hosts Max Green, Director of Marketing Analytics and Operations at REI, to explore the complexities of marketing analytics. This episode delves into different types of marketing campaigns, how to measure their effectiveness, and the future of marketing measurement amidst changing privacy regulations and cookie deprecation. Additionally, they discuss Max's career trajectory and the skills required for success in marketing analytics.

Follow Marketing x Analytics on social media!

X          |          LinkedIn

 

P.S. Need marketing help? Visit asofronas.com for a free consultation!

 

Click Here for Transcribed Episodes of Marketing x Analytics

 

All view are our own.

• Likes
• Download182
• Share