Sunday May 25, 2025
Mastering Amazon Marketing Analytics for Brand Growth, with Carolyn Lowe
Watch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazon advertising, including optimizing product listings, defending brand keywords, and leveraging data for competitive bidding. The conversation also touches on the challenges and opportunities of advertising on Amazon, including dealing with high CPCs and utilizing remarketing for high-ticket items.
Follow Marketing x Analytics!
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
No comments yet. Be the first to say something!