Research and Forecasting x Analytics, with Jason Thomas

In this episode I sat down with Jason Thomas, Global Marketing Insights & Analytics Manager at Hollister Incorporated. We discuss the job responsibilities of a market research analyst, how business forecasting works, how business opportunity mapping works, making decisions without all the data, how to create a great powerpoint presentation, and more. 

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Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com

 

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