Social Media Marketing x Analytics, with Benjamin Kepner

In this episode I sat down with Benjamin Kepner, CEO of Global Social Media Marketing. We discuss marketing using first party data, the importance of attribution models in marketing, paid versus organic marketing analytics, full funnel metrics, A/B testing, growth hacks for marketers and sales professionals, limits to marketing automation, social media marketing, and more. Learn more about Global Social Media Marketing here.

Join the discussion below! 

Twitter          |          LinkedIn

Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com.

All view are our own.

• Likes
• Download256
• Share