The Power of Data, with David Mays

In this episode I sat down with David Mays, a long time friend and data professional, to discuss the power of analytics in a business. We discuss Lifetime Value, how to balance analytics and executive direction, and why understanding customer behavior is one of the key components of successful marketing analytics. 

Transcribed episodes of Marketing x Analytics are available on Podscribe.com.

All views expressed in this podcast are our own.

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