Marketing x Analytics

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In this exciting episode I sat down with Ayushi Agarwal who works in Marketing Strategy and Analytics at Salesforce. We discuss the future of AI and its impact on the advertising ecosystem, how the signal to noise ratio in advertising will improve over time, how AI will impact consumer decision making, how second brains work and how data modeling can impact the second brain concept, and more.
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In this exciting episode, I sat down with Connor Skelly, a Certified Hubspot Consultant, to discuss business process optimization, the advertising industry as a whole, future changes in media placements, legal implications of advertising innovations, and more. Connor was also featured as the first guest on this podcast.
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In this episode I sat down with Dave Cameron, a Data Science and Analytics Consultant and Professor, to discuss the advertising ecosystem, starting from data purchasing through targeting and measurement. Tune in to learn about audience and model building, the future of data privacy regulation, examples of data buying and selling among the world's largest companies, and more.
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In our latest episode of "Marketing x Analytics", we chat with Aliza Goldgewert, an expert in recruiting for analytics and data science roles. With a background in supporting new businesses and a knack for understanding what companies really need, Aliza offers practical advice for both job seekers and hiring managers. We discuss the ins and outs of the recruiting process, common mistakes people make when looking for a job, and the importance of showcasing your skills. Whether you're looking for a job or looking to hire, this episode provides clear, straightforward advice to help you succeed.
 
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Welcome to another exciting episode where we sit down with Alex Bilzerian, a powerhouse in venture capital, AI, machine learning, and various other sectors. With a rich background in investing and innovation, Alex has worn many hats throughout his career. His experiences range from venture capital and alternative investments to cutting-edge sectors like AI and machine learning. He has also worked extensively in commodities and product marketing.
In this episode, we delve into Alex's inspirations, explore how his multifaceted education in Physics and Creative Writing at Cornell University has shaped his investing strategies, and learn about his recommendations for educational resources. As a bonus, Alex and host Alex Sofronas engage in a live brainstorming session to hash out an intriguing business idea you won't want to miss!
 Whether you're an aspiring investor, a tech enthusiast, or someone interested in creative approaches to business, this episode promises a well-rounded, enlightening conversation.
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Tune in to this week’s riveting episode of Marketing x Analytics, featuring the digital marketing maestro Tifany Mazza. With over a decade in the industry, Tifany has built an impressive portfolio of clients such as Royal Caribbean, Sony, and Nestlé. But she’s not just an expert, she's also an entrepreneur and educator with a Google Partner Certified agency to her name.
In this episode, we unpack:
🚀 Entrepreneurial Journey: How Tifany transitioned from employee to business owner, including starting her own Vegan goods eCommerce site, https://nottodiefor.us/
👥 Team-Building: Tifany’s foolproof strategies for hiring top-tier talent.
📈 Analytics & Data: How her agency sets up robust analytics and data storage systems for measurable success.
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Dive into the world of direct marketing with industry stalwart, John Miglautsch, in our newest episode. With over 38 years of expertise in Direct Mail and Catalog Marketing, John unveils key insights on A/B testing, targeting models, and assessing marketing impact. Having spearheaded five catalog companies and consulted for big names like USPS, Cabella's, and Adobe, his knowledge is unparalleled. From mastering database strategies to enhancing your marketing campaigns, this episode promises a goldmine of information. 📈
Don't miss this direct marketing masterclass!
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Join us on the Marketing x Analytics Podcast as we sit down with Sina Aghaie, a remarkable marketing expert with a background in engineering. 🎙️
In this podcast episode, we delve into a fascinating discussion about the future of marketing education. From training the next generation of marketing analysts to uncovering the foundational definitions of marketing and analytics, we explore the dynamic balance between teaching soft and hard skills in the college curriculum.
But that's not all! Sina takes us on a journey into the realm of AI and ChatGPT, revealing how these cutting-edge technologies are poised to transform the landscape of marketing analytics education.
Drawing from his experience as an educator at Wichita State University and the University of South Carolina, Sina provides practical insights that bridge the gap between theory and practice.
Don't miss out on this enriching episode where we unravel the intricate threads of marketing, analytics, and the future of education. Tune in to gain expert insights that will empower your journey in the world of marketing. 📈🔍🎓 
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In this exciting episode, I sat down with Steven Silverman, Director of Product Marketing at Advata, where we discuss consumer behavior, what a brand really is, how to differentiate your brand, the recent Bud Light controversy, and more.
 
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In this episode I sat down with Christian Mercado, Digital Marketing Manager at LEVEL8 and CEO of Timeless Mercado (Instagram: @Wifi.Mercado). We discuss influencer marketing in the current world and how it may evolve in the future, using TrendHERO and other services to evaluate influencer effectiveness, social media, digital marketing, and email best practices, and more.
 
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In this episode I discuss consumer behavior, social media, and censorship with Justin T Huang, Assistant Professor of Marketing at University of Michigan Ross School of Business. We dive into the impact that censorship online has on consumer behavior, the activity surrounding #StopAsianHate, and conducting unbiased research.
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In this episode I sat down with Dr. Soňa Kľučárová, Assistant Professor of Marketing at University of Nebraska at Omaha. We discuss the consumer behavior research Soňa has done including on luxury product consumption, status-based consumption, impacts on charitable behavior, and more. 
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In this episode I sat down with Matt Farnsworth, CEO of Rev8lation Media, filmmaker and Digital Experience Director at Transamerica. We talk about creativity, marketing, AI, and more. 
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In this episode I sat down with Greyson Scudder, a Senior Media Buying Specialist at Barkley, to discuss how media buying works, how AI will disrupt media buying, data privacy, and more. 
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In this episode I sat down with Trevor Ferree, Co-founder of TSV Analytics. We discuss Trevor's entrepreneurial journey, how AI will change business, social media analytics, management and emotional intelligence, and more.
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