Marketing x Analytics

Consulting in Marketing Analytics, with Connor Skelly | Sponsored by Adverity

In this episode I sat down with Connor Skelly, a Certified HubSpot Consultant, CEO of Fission, and Writer of the Catch-All newsletter. We discuss CRM in its current and future form, how to leverage social media in marketing, sales tips and other business mentorship, and more.
 
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
 
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Mentorship x Marketing Analytics, with Danny Ellowitz | Sponsored by Adverity

In this episode I sat down with Danny Ellowitz, a Senior Director of Marketing Analytics at Rocket Software. We discuss the role of mentorship in Danny's career, his experience in analytics, how to build a skillset in marketing analytics, navigating imposter syndrome, and more. 
 
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
 
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Healthcare Marketing x Analytics, with Aarooshi Rai Kumar

In this episode I sat down with Aarooshi Rai Kumar, a Marketing Manager at AbbVie. We discuss healthcare marketing strategy, project management, leadership lessons, moving to the U.S. for work, analytics strategies and advice, the value of an MBA in an analytics and marketing career, and more. 
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Secrets to a Healthy Career, with Jennifer Agbobli | Sponsored by Adverity

In this episode I sat down with Jennifer Agbobli, Program Manager for Internship and Early Career Professionals at Kyndryl. We discuss how to hire a strong workforce with diversity of thought, using personality and technical tests during interview processes, finding a mentor in a remote work environment, regulating your energy with a fulfilling role, how we recharge our batteries, book recommendations, and more.
 
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
 
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The Value of Analytics, with Ryan Carlson

In this episode we dive into the value of analytics, with Ryan Carlson, Senior Director of CRM & Analytics at Fan Interactive Marketing. We discuss how analytics plays a vital role in business strategy, how email marketing and SEO tactics operate, how Zapier can improve your marketing data operations, navigating an analytics career path, the value of education in your career, and more.
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Lead Generation x SEO, with Michael Seymour | Sponsored by Adverity

In this episode I sat down with Michael Seymour, Director of Performance Marketing & Analytics at Higginbotham. We discuss SEO, entrepreneurship, criticizing analytics, highest ROI marketing skills you can build, keyword stuffing, writing polarizing content as a business, marketing ethics, standing out as a marketing consultant, when entrepreneurs should hire their first employee, AI in marketing, and more.
 
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
 
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Entrepreneurship x Marketing Analytics, with Jeff Greenfield

In this episode I sat down with Jeff Greenfield, CEO of Provalytics. We discuss leadership lessons, the importance of diversity and inclusion in business, when to use a startup accelerator, entrepreneurship advice for B2B startups, and more! Learn more about Jeff's company here!
 
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Leadership x Marketing Analytics, with Ellza Malok | Sponsored by Adverity

In this episode I sat down with Ellza Malok, Founder and CEO of Blue Monarch Group. We discuss Ellza's experience founding and leading a marketing agency, tips for managing your work schedule, how to use AI for good, succeeding in a corporate role with a liberal arts background, which skills to build to succeed in analytics, and more.
 
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
 
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Marketing x Leadership, with David Horesh

In this episode I sat down with David Horesh, Director of Marketing at 4M Analytics. We discuss David's experience in the Business to Government (B2G) space, his experience as an entrepreneur, leadership advice, achieving product-market fit, marketing at a startup, and more. 
 
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Marketing x Science, with Milin Desai | Sponsored by Adverity

In this episode I sat down with Milin Desai, Manager of Advanced Analytics at Mindshare. We discuss Milin's journey from India to the US, advice on how to break into the US job market, the value analytics brings to a business, the ideal stage for a business to gain a marketing science function, future breakthroughs in marketing and data, how game theory plays a part in marketing, and more.
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
 
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Analytics x Marketing, with Guan Wang

In this episode I sat down with Guan Wang, the Global Director of Marketing Intelligence at Snowflake. We discuss marketing attribution, deep learning and artificial intelligence uses in marketing, updating your team's marketing analytics ability, how to deal with data blind spots, data brokerages as a business model, data pipelines, how to make a big business impact using analytics, and more.
 
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International Marketing Analytics, with Jieun Kang | Sponsored by Adverity

In this episode I sat down with Jieun Kang, a Marketing Scientist at AT&T, and an Author. Click here to buy her latest book, Big Data Analytics for Creative Marketers. We discuss Jieun's journey from Korea to the U.S., her experience in the marketing analytics industry, the value of analytics to a business, reasons to go into marketing and analytics, the role of higher education in a marketing analytics career, and more. 
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
 
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Analytics x Marketing, with Sarah Harenberg

In this episode I sat down with Sarah Harenberg, Digital Marketing Analytics Manager at Hopin. We discuss how to build a time series forecast, how COVID-19 affected data collection and the data landscape,  fighting for the correct attribution of business functions, data privacy regulations, MQL quality assurance, and more.
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Marketing x Listening to Customers, with Nicholas Berkley-Gough | Sponsored by Adverity

In this episode I sat down with Nicholas Berkley-Gough, Strategic Marketing Manager at CryptoEQ. We discuss the importance of knowing your customers as a marketing organization, how to ask good questions to your customers, how Nicholas transitioned from Opera to retail management and marketing, using social listening data vs first party customer feedback, data storytelling, and managing your life like a business. The data visualization tool we mentioned in this episode is Flourish.studio.
 
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
 
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Click Here for Transcribed Episodes of Marketing x Analytics
 
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Research and Forecasting x Analytics, with Jason Thomas

In this episode I sat down with Jason Thomas, Global Marketing Insights & Analytics Manager at Hollister Incorporated. We discuss the job responsibilities of a market research analyst, how business forecasting works, how business opportunity mapping works, making decisions without all the data, how to create a great powerpoint presentation, and more. 
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